Mar 10, 2021
A serial entrepreneur, Bobbi Giudicelli never intended to start her current company. Life had a different plan.
About 10 years ago, several personal events occurred in Bobbi’s life that changed the trajectory of her life path.
Her sister lost her battle with cancer, her father was in the throes of heart disease and advancing dementia, and she was struggling with severe, chronic fatigue. These three things were the wake-up call that had Bobbi look outside of traditional western medicine and begin her journey of understanding nutrition in a way she never imagined.
“I always felt I was healthy. I ate good… so I thought, but as my journey began, I realized change needed to happen,” Bobbi remarks.
After much research, she discovered how powerful food is in healing diseases many people have come to accept as “normal.”
Her journey incorporated the belief, “Let food be thy medicine and medicine be thy food” (Hippocrates 400BC).
Bobbi’s journey led her to a plant-based, gluten-free nutritional lifestyle, and to renewed energy far surpassing how she’d felt even 20 years earlier.
The Plot Thickens
Realizing there was a void in the market for convenient, clean, delicious meal (breakfast/lunch) alternatives, she founded READ THE INGREDIENTS Loaves and Big Bites with her son Michael.
Bobbi and Michael were already business partners at that time so it made sense to partner on their newest venture.
After they shared the Loaves and Big Bites with others and received wonderful feedback, they decided to sell their existing business and build the READ THE INGREDIENTS brand.